NZ Swann Insurance SWN0159/1 2009-2024 free printable template
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Hi! My name is Mike Blanchard and welcome to Retail Sales Training 101. If you want to increase your sales commissions and your company's bottom line selling add-ons such as extended service agreements is essential Profit margins on these contracts usually run between 40% and 60% During the early 1980s companies like Crazy Eddie and the company I used to work for Nobody Beats the Wiz service contracts were essential in making up lost margins due to low-ball pricing They continue to play an important role in today's retail market A company-wide service percentage of just 3% or 4% can translate into millions of dollars in your company's bottom line So in this video we're going to learn how to increase your service numbers and maximize your profits. Service Contract Closing Strategies Success depends on proper training teamwork and confidence. Remember an Extended Service Agreement is not a tangible item. You cannot see it or touch it. What you are selling is an idea. How you frame this idea is very important. And it must be woven seamlessly into the fabric of the sale. Waiting until the end of the sale to pitch the service contract is not the way to go. Planting seeds along the way is more effective and will reduce closing times and increase your closing percentages. Now let's look at some effective closing techniques During your sales presentation plant some seeds along the way. This will help prepare your customer for your extended service pitch. Here are some simple techniques that you can use as part of your closing strategy 1. Explain the manufacturer's warranty During a product presentation take some time to briefly explain the manufacturer's warranty Have the customer remind you to tell them about additional ways that they can protect their new purchase 2. Find out if this is a replacement product. Ask the customer if they are replacing a defective item that is out of warranty If they answer yes advise them that you can offer them a piece-of-mind program that will cover unforeseen repairs beyond a manufacturer's warranty. 3. The importance of proper maintenance. Point out the excellent quality of the merchandise you're presenting Remind the customer that even high quality merchandise will last much longer if properly maintained Hi! This is Mike Blanchard The proceeding was an excerpt from my training video Retail Sales Training 101 If you would like to find out more or purchase the complete video set and book please go to my website www.BlanchardMethod.com Or call 1 (877) 551-3302 Thank you and happy selling.
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