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Network first. Pitch second. Toe the line between professional and casual. Don't write too much. Include an actual idea in your letter. Maintain the relationship even when you're not pitching.
Take a notepad and write your past, present, and future story. The story of your company and brand starts with the founder and why he or she started the business in the first place. Develop a statement to sum up why the company exists. Write a story around that statement.
Describe your customers. Define yourself in terms of your competition. Explain your greatest benefit. Put it together into your brand positioning statement.
Decide what you're going to brand. Do your research. Position your product or service. Write your brand definition. Develop your name, logo, and tagline. Launch your brand. Manage, leverage, and protect your brand.
Kick off your brand style guide with a great brand story. Use logo guidelines to create a recognizable brand signature. Include your brand's core color palette. Dictate your typography hierarchy. Define your brand voice. Specify the imagery and iconography that makes up your visual style.
Network first. Pitch second. Toe the line between professional and casual. Don't write too much. Include an actual idea in your letter. Maintain the relationship even when you're not pitching.
FIRST, SOME THINGS TO KEEP IN MIND. Keep your 'pitch' as clear and concise as you can. (1) Describe yourself in 5 words or less. Don't write too much. (2) Be able to explain what you do in 2 sentences. (3) Maintain the relationship even when you're not pitching.
How to Successfully Pitch Brands as a Micro Influencer on Instagram. Choose the right brands, know your demographics, and provide value. Choose the right brand to work with. First of all, make sure to choose the right brand. Research the brand. Don't make it about YOU. Get creative with what to offer.
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