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Branding consists of a set of complex branding decisions. Major brand strategy decisions involve brand positioning, brand name selection, brand sponsorship and brand development. Before going into the four branding decisions, also called brand strategy decisions, we should clarify what a brand actually is.
Different types of brands include individual products, product ranges, services, organizations, individual persons, groups, events, geographic places, private label brands, media, and e-brands.
Types of Brandeis are two main types of brand manufacturer brands and own-label brands. Manufacturer brandsManufacturer brands are created by producers and bear their chosen brand name. The producer is responsible for marketing the brand.
The first thing a prospect wants to know when encountering your brand online for the first time is, What is it?. Categories are the labels that prospects use to segment options into different buckets and consumers tend to choose categories before they choose specific products in the category.
Branding often takes the form of a recognizable symbol to which consumers easily identify, such as a logo. Common examples include the Nike “swoosh,” the golden arches of McDonald's and the apple used by Apple Computers.
Types of Positioning Strategies Product price: Associating your brand/product with competitive pricing. Product quality: Associating your brand/product with high quality. Product use and application: Associating your brand/product with a specific use.
An effective positioning strategy considers the strengths and weaknesses of the organization, the needs of the customers and market and the position of competitors. The purpose of a positioning strategy is that it allows a company to spotlight specific areas where they can outshine and beat their competition.
There are three standard types of product positioning strategies brands should consider: comparative, differentiation, and segmentation. Through these strategies, brands can help their product stand out by targeting the right audiences with the best message.
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