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Decide Who You Are, FIRST. Many brands decide who they are AFTER launch and tailor their messaging as things shake out. Know Your Audience. Choose Your Voice. Craft Your Message. Be Consistent. Use Feedback.
The goal of creating a brand personality is creating an identity for your customers to interact with. Customers may also buy into the culture around your brand, wanting to make themselves more like the personality you create by associating more often with your products.
Brand personality is a set of human characteristics that are attributed to a brand name. A brand personality is something to which the consumer can relate. An effective brand increases its brand equity by having a consistent set of traits that a specific consumer segment enjoys.
Five key dimensions of brand personality include Brand Competence, Brand Sincerity, Brand Excitement, Brand Sophistication, and Brand Toughness. Many brands choose to use a brand character as a vehicle to express their brand personality and facilitate their brand storytelling process.
Sinceritydown-to-earth, hones, wholesome, cheerful. Excitement daring, spirited, imaginative, up-to-date. Competence reliable, intelligent, successful. Sophistication upper class, charming. Ruggedness outdoorsy, tough.
Research your target audience and your competitors. Pick your focus and personality. Choose your business name. Write your slogan. Choose the look of your brand (colors and font). Design your logo. Apply your branding across your business and evolve it as you grow.
So, what goes into building a brand identity? Nail That Clear Purpose and Positioning. Determine Your Brand Name and Tagline. Design A Great Logo. Choose The Right Typography. Pick Your Color Palette. Select The Right Iconography, Graphics, and Images. Putting Together The Website.
Get a great logo. Write down your brand messaging. Integrate your brand. Create a “voice” for your company that reflects your brand. Develop a tagline. Design templates and create brand standards for your marketing materials. Be true to your brand. Be consistent.
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