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Step 1: Think About the Main Purpose of Your Logo. Step 2: Understand Your Brand. Step 3: Understand Your Audience. Step 4: Design! Step 5: Don't Rush the Launch! Step 6: Do an Internal Launch First. Step 7: Ensure All Your Brand Materials Are Aligned with the New Logo Launch.
What the Experts Say. Hype it Up Long Before the Change. Ask for opinions on social media. Make changes to stationary and other materials first. Make a checklist of what needs to be changed. Advertise through your mobile app. Introduce it on social media first.
The public announcement of a new brand identity often calls for multi-platform approach. Standard tactics include a press release, awareness advertising and the distribution of new sales or marketing materials. The business can encourage followers and friends on social media platforms to like or follow the new brand.
Identify potential pitfalls in advance: Give your social media team a seat at the rebranding table: Optimize your new design aesthetic for social media: Give your brand watchers a sneak preview:
#1: Give Your Audience a Sneak Preview To stay on the safe side, give your audience a sneak preview of your rebranding. To do this, post something from your new company (your new logo or images from a new marketing campaign, for example) on social media. Announce the change and ask people what they think.
Ask yourself the tough questions. Decide who will execute what. Create your new brand. Prioritize and set goals. Make the announcement.
Keep customers in the loop. Highlight the benefits of the rebranding effort. Make your messaging consistent. Be authentic. Make sure your team is on board.
ORGANIZE WHAT YOU WANT TO PROMOTE. READY YOUR AUDIENCE. CHECK AVAILABILITY. PREPARE FAQ. UPDATE ALL SOCIAL MEDIA PLATFORMS. LAUNCH REBRAND. PROMOTE, PROMOTE, PROMOTE.
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